The mutual exchange of positivity between machines and humans is remarkably powerful. In today's world, we often associate online approval with the sense of social acceptance. Similar to the back-end of the era of widespread smoking around 1972, when this ad was created, today, many of us find ourselves casually addicted to the social aspect and the internal validation of receiving likes on social media. It deeply resonates with our inherent desire for individual affirmation and love.
An article in Psychology Today says: "The more likes you get, the more loved you’ll feel."
"We like to to be liked" says Larry D. Rosen Ph.D. in a separate article discussing "The Power of 'Like'".
Writer on the subject Neil Patel continues by responding to the above articles with, "the numerical quantity of those likes is just as important as quality. We like because we want to be liked"
He continues:
"We like for the same reason we go to parties, go out for drinks and hang out with friends. It’s about the psychological feedback."
Social media has a many positives. However, will it be something we see one day as "everyone was s̶m̶o̶k̶i̶n̶g̶ posting constantly back then, no one knew how bad it was for our health."