Branded Veggies

The idea came to me when I realized I spent some of my tiny food budget on make-up, prioritizing my appearance over my health. If I had made this unconscious mistake, then there was a chance I wasn't alone. If vegetables had better branding like the Glossier sticker showcased here that I received upon my purchases of that make up that day, would we flock to them on mass?

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Phycologist Allan Zuckoff, Ph.D. says, "People are motivated to do what’s good for them. When they see a clear direction forward—one that is consistent with their values and that they believe they can accomplish—they’re very likely to move ahead."