
The new digital realm for Amma of Antiquity was launched in May 2022. Founded in 2018 by Bea Dimica, Amma of Antiquity has long supported individuals in their spiritual journey through magical practices and psychological healing. Amma promotes collaboration between healer and client through psychology, science, magic, and culture by hosting a events, sharing publications, and offing private teachings.
The new website, combined with a custom logo and researched design system actively promotes the founder’s core values of internal exploration and dream searching. RCAD worked in close collaboration with Amma of Antiquity to develop a versatile brand identity and web-based database that links the founder’s diverse activities across her digital channels. Every aspect of the user experience was carefully considered using "magik" as the main driver for marketing materials, website design, digital, and promotional content. Amma’s website showcases a complexly coded playground enticing the user to feel uplifted by spirituality in their exploration of the animations, mystical interactions, and various magical easter eggs across the responsive and hyper-interactive digital wonderland.
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