For the initial SPAC IPO presentation at the 2020 Cartesian Growth Corporation annual meeting, RCAD served as the head designer in the website design/development and graphic production of presentation materials. RCAD designed an unseeingly complex labyrinth of a website that continues to showcase the creative business strategy and IPO success that CGC is known for. CGC’s flexible design system of corporate components is matched with minimalistic interactions and animated representations of data.

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With the expansion of the site into CGC2 by the end of 2022 and CGC3 in 2025, RCAD continued to support CGC with graphic assets while the combined companies expected to oversee $54 billion in assets under management (AUM) and assets under advisement (AUA) on behalf of families and institutions around the world. The CGC website focuses solely on information distribution and corporate exposure.  CGC2 & 3 saw the site dissect into four adjoining sites within one domain for each respective IPO. Logos for CGC, CGC1, CGC2, and CGC 3 focused on the sophisticated identity of the corporation and are characteristic of the logo from their sister private equity firm, Cartesian Capital Group, forming brand cohesion across all channels.

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In the website build and presentation content, RCAD used the juxtaposition of CGC’s success and corporate design system in an elevated and organized fashion. Adding elegance to their current success and promoting further trust for investors.