RCAD and Nostos began partnering in mid 2024 to develop the initial visual direction of their innovative wellness startup with a mission to empower individuals to live their best lives free from tech addiction. Rooted in the principle of “Less Screen, More Time,” Nostos supports people in reclaiming balance through peer support, medication, and coaching (utilizing evidence-based Integrative Therapeutic Coaching (ITC)) as methods to foster accountability, peer support, and sustainable behavior change.

As the creative lead on this project, RCAD worked closly with it's founders to define the deeper narrative behind the brand’s voice and visual identity, translating the ethos of hero’s homecoming, from the ancient Greek concept of nostos, into designs that resonate with the journey home. The team agreed this was evoked by the dawning sun on the horizon. On the web-based front, RCAD served as lead UX/UI designer and supported Webflow development to ensure a seamless user experience across Nostos’s website.

For Nostos Groups, RCAD collaborated with Dr. James Sherer and the Nostos Team to produce a 200-page participant workbook with guided reflections, meditations, trackers, and exercises aligned with the ITC structure. Additional contributions included the creation of a Nostos detox tracker for program participants, (get your free 2-week Detox Tracker!), video editing, motion graphics, illustrated visuals, prints, and merchandise.

Through strategic design and thoughtful storytelling, RCAD helped Nostos shape their visual identity into their vision for a brand that feels trustworthy, welcoming, and has an evidence-based path back to connection, self and life.