Profesh was a commissioned prototype for an online community aimed toward the next generation of professionals, job seekers, and mentors – from curated user news feeds, industry-specific content pulled from Instagram/Twitter & Tiktok, job boards, and mentor recommendations. Working closely with The Profesh team, RCAD developed a fresh & bold visual identity, UI/UX & software design, and a flexible design system that showcased the brand’s values for capturing the attention of and educating the future workforce. RCAD crafted a custom logotype and paired it with a detailed visual layout of the software, along with a sophisticated, live, interactive prototype built via Webflow & APIs (2020).

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The project was additionally supported with social media content, 3D illustration for future website use, and an instructional brand guidelines. The Profesh software and subsequent content utilized user psychology, community tested page layouts, off-white (eye-friendly) neomorphism design and bold typography for easy viewing. To ensure a streamlined rollout of the brand, RCAD directed the team to follow the brand strategy guidelines and implement these guidelines across every stage of software and marketing development to support the innovative idea and build user-trust in Profesh’s professional universe.