Did you know that RCAD stands for Rebecka Computer Aided Design? 

To be a graphic artist, one must also be a physical artist. Drawing, painting sculpture, the list of creative roads into graphics is infinite and different for everyone. I am also working toward a master's degree at NYU and licensure to become an art therapist. Inspired by my RCAD clients and graphics they have envisioned, it felt important to understand the branding/visual identity and website design process for myself.

What would your brand kit look like? Here I am exploring my art practice as a brand identity and case for building an artist archive and ecommerce shop for prints. It has further helped me understand that the decisions designers make are deeply important to and represenative of the people we design for. This is an ongoing passion project for me with a hopeful 2026 new years launch.