Located at the University of Canterbury, New Zealand, The Investment Society creates shared experiences to address inequality by educating the next generation on financial literacy. RCAD partnered with The Investment Society to celebrate their continuous efforts in developing in-person programs across New Zealand where young investors and those needing financial guidance can gather to expand their knowledge and practice money-management actively in the financial sector. The Investment Society aims to grow beyond New Zealand and its design system/website represent the global identity of the international alumni working in finance. The digital platform allows students new and veteran to join the program and connect directly with each other through the site.

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The flexible design system mirrors the bear and bull market. Their expressively minimal logo represents key driving values of structure and simplicity in their industry. In 2021, RCAD led a comprehensive brand refresh, including strategy, art direction, and production of a full design system alongside the design and development of a Webflow website. RCAD implemented the “bull VS bear market” concept throughout the brand's visualization, user experience, presentation materials, social content, and motion media design. The students running the organization were also given comprehensive brand guidelines to continue the cohesion sustainably between inherently changing CEOs, Marketing Managers, and Tech Managers within the University's Investment Society office. The group is still very active and has demonstrated exceptional adoption of Webflow's CMS based system & editing.